MARKETING STRATEGIJA U OSIGURANJU
U savremenim uslovima poslovanja, svi oni koji žele ostvariti planirane ciljeve moraju tržišno razmišljati. To znači da sve privredne grane u svom okruženju moraju prepoznati postojanje potreba ciljanih i potencijalnih potrošača. To se može postići dobro postavljenom marketing strategijom. Marketing strategija predstavlja ostva...
By Milojka Setenčić, Dragan Popović
STRATEGIC PLANNING IN INTEGRATED MODEL OF BSC AND HOSHIN PERFORMANCE MAMAGEMENT
In pursuit of excellence in business performance and long-term profits, strategic planning and Hoshin management have been widely implemented as strategic management tools for some time. In recent years, the Balanced Scorecard ( BSC ) has also been gaining in popularity. Some organisations have been implementing these three management systems simul...
By Tamara Gvozdenović, Predrag Pravdić, Veselin Savić, Dragan Popović