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29.09.2012. None of above
MARKETING STRATEGIJA U OSIGURANJU

U savremenim uslovima poslovanja, svi oni koji žele ostvariti planirane ciljeve moraju tržišno razmišljati. To znači da sve privredne grane u svom okruženju moraju prepoznati postojanje potreba ciljanih i potencijalnih potrošača. To se može postići dobro postavljenom marketing strategijom. Marketing strategija predstavlja ostva...

By Milojka Setenčić, Dragan Popović

In pursuit of excellence in business performance and long-term profits, strategic planning and Hoshin management have been widely implemented as strategic management tools for some time. In recent years, the Balanced Scorecard ( BSC ) has also been gaining in popularity. Some organisations have been implementing these three management systems simul...

By Tamara Gvozdenović, Predrag Pravdić, Veselin Savić, Dragan Popović

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