INFLUENCE OF LOYALTY CARDS ON CONSUMER BEHAVIOR
Consumer loyalty is the dream and desire of every trader. In order to make the customer loyal, many factors, knowledge and effort need to be fulfilled and invested, not only by the sales staff, but by all the employees in the organization. A loyal consumer significantly influences the degree of demand for certain products and services, thereby incr...
By Mladen Milić, Marko Milić
INDICATORS OF AGGRESSIVENESS ON PSYCHOLOGICAL PERSONALITY INVENTORIES
Man, since the earliest times, established two taboos: the taboo of incest and the taboo of killing, which shows how much importance has always been attached to aggressive behavior and destruction. When we talk about aggression and its motivation and consequences, it should be emphasized that it is the subject of interest primarily in forensics, bu...
By Snežana Samardžić
INNOVATIVE APPROACH TO SAMPLING OF MICROPLASTICS IN THE MARINE ENVIRONMENT
MARPOL recognises various types of marine pollution, including oil, garbage, sewage, and greenhouse gases pollutions. Garbage-sourced microplastics (MP), due to their small size and high resistance coupled with their chronic biological effects, pose a serious omnipresent environmental threat. This paper's research was motivated by the lack of metho...
By Filip Radunović, Špiro Ivošević, Neven Cukrov
EU MONETARY POLICY – CURRENT STATE AND PERSPECTIVES
The monetary policy of the European Union is one of the key instruments for achieving macroeconomic stability, sustainable economic growth, and maintaining price stability within the euro area member states. This paper analyzes the institutional framework of the European Union’s monetary policy, with particular emphasis on the role of the Eur...
By Dijana Grahovac, Radmila Čičković
THE LANDSCAPE OF CONTEMPORARY ARCHITECTURE IN THE REPUBLIC OF SRPSKA, 1997–2023
Understanding the development of contemporary architecture requires observation within a specific territory, time frame, and social context. In conditions marked by a lack of architectural culture and systematic documentation, this process becomes a challenge that calls for a dedicated research effort. This paper presents the landscape of contempor...
By Igor Kuvač, Milana Čvoro, Saša Čvoro, Zoran Uljarević, Milana Nedimović, Slobodan Peulić
TRANSFORMING STUDENT AUTONOMY IN CHANGING EDUCATIONAL CONTEXTS: LEARNING MATERIAL CHOICES FROM THE PANDEMIC ONWARD
During the Covid-19 pandemic, the transition to online learning led to a significant increase in students’ autonomy in selecting and using educational materials. A survey involving 832 higher education students collected data on their preferences regarding types of learning materials, their perceived usefulness, and various aspects of their l...
By Aleksandra Stevanović, Marija Kaplar
MODEL OF THE BALANCED SCORECARD CONCEPT IN THE COMPANY
The importance of the application of the Balanced Scorecard Concept in the industrial company, presents a good basis for building a model for measuring and analyzing Key Performance Indicators (KPI's), indentified in the Company. Also, the application of the BSC concepts points out the need for its adjustment to the nature and characteristics...
By Zoran Stjepanović, Veljko Vuković, Darko Stjepanović, Živoslav Adamović, Svetozar Bugarin
IMPACT OF THAWING METHODS ON THE PHYSICOCHEMICAL AND NUTRITIONAL PROPERTIES OF BEEF MEAT
This study aimed to examine the impact of various thawing methods (refrigerator, room temperature, and microwave oven) on the physicochemical and nutritional properties of beef meat (Longissimus dorsi). The following analyses were performed: weight loss, water content, ash, fat and protein content, water-holding capacity, colour, texture, water act...
By Danica Savanović, Ana Velemir, Snježana Mandić, Jovo Savanović, Branislav Šojić, Sara Rakić
THE VIRTUAL WORLD: ILLUSION OR SAFE HAVEN FOR CHILDREN AND ADOLESCENTS
This paper explores the experiences of children and adolescents regarding safety and violence in the virtual world, based on data collected through focus groups involving 110 participants aged 6 to 18. Participants describe their daily use of digital technologies, highlighting issues such as disregard for privacy, exposure to violent content, visit...
By Dajana Bašić, Elvir Ibeljić
"EYES WIDE OPEN" – ONE OF THE FUNDAMENTALS OF INFORMATION SECURITY
This paper presents an original scientific contribution through the comprehensive application of the case study methodology in analyzing the evolving cyber threats that shape information security in the 21st century. Rather than relying on a descriptive or review-based approach, the paper introduces a clear scientific structure with defined criteri...
By Alen Kamiš, Aleksandar Zakic, Marko Zakić, Nemanja Deretic