Entrepreneurial marketing represents a non-traditional, opportunity-driven marketing approach that is particularly relevant for small and medium-sized enterprises (SMEs) operating in dynamic environments. The aim of this study is to examine how the implementation of various aspects of entrepreneurial marketing influences the organizational performa...

By Gordana Rendulić Davidović, Nikola Radosavljević, Neda Nikolić, Miraš Milašinović

Intensive activity in operationalizing long-term sustainable business strategies and the increasing technological and commercial affirmation of many of its tools have enabled the emergence of eco-auditing as a process for assessing the environmental performance of organizations, products, or services with the aim of improving the environmental aspe...

By Andrea Andrejević Panić, Slobodan Cvetanović, Aleksandar Kostić

The need for new business models based on the principles of sustainability and efficient resource use in modern economic conditions is becoming increasingly evident. These business models strive to eliminate the fundamental weaknesses of the linear economy, such as uncontrolled extraction of natural resources, irreversible waste generation, and the...

By Andrea Andrejević Panić, Slobodan Cvetanović, Aleksandar Kostić

This research presents the design of a recommender system for an online store. The system utilizes user behavior data and purchase history to generate personalized product suggestions. Its main components include a recommender server and client modules. The recommender server performs the core recommendation logic independently of the online store,...

By Darko Radulović, Marija Blagojević

In today’s competitive business environment, supply chain management (SCM) has become an indispensable part of action management, dealing with business improvement and exploring the operational actions that managers and staff need to do to drive better business performance and achieve excellence. The customers’ needs are ever-changing a...

By Huyen Thi Thu Nguyen

Vanadium oxides (VOₓ) represent a diverse family of transition metal oxides with rich structural and electronic properties, making them promising candidates for a wide range of applications in sustainable technologies. Their ability to exhibit multiple oxidation states and reversible redox behavior enables their use in electrochemical systems such ...

By Jelena P. Georgijević, Lazar Rakočević, Tijana Đorđević, Dejan Pjević

Lactobacillus plantarum has been increasingly studied and applied in the context of wound healing and wound dressings, thanks to its antimicrobial, anti-inflammatory, and biofilm-disrupting properties. In some approaches, lyophilized (freeze-dried) L. plantarum is applied as a powder or mixed with a carrier to facilitate topical delivery. L. plant...

By Tanja Krunic, Andrea Osmokrovic

This paper explores the impact of Halal certification on environmental standards in the Serbian meat industry, with particular emphasis on sustainable resource use and the reduction of the environmental footprint in meat production. Although Halal certification is primarily a religious regulatory framework, it encompasses specific requirements rela...

By Suzana Knežević, Milena Milojević, Maja Došenović Marinković, Aleksandra Milošević

Ecological conditions play a crucial role in the success and sustainability of free-range animal farming. Factors such as climate, vegetation, water availability, and terrain directly influence not only the feasibility of managing animals in open or semi-open systems but also the quality of their welfare. In restrictive environments like cages or s...

By Milena Milojević

In today’s globalized and increasingly dynamic market, the importance of the procurement process, within the context of total cost management, is steadily growing. To ensure uninterrupted and continuous production operations in every modern enterprise, the procurement process should be regarded as one of the strategic functions. An efficient ...

By Sandra Đukanović, Danica Lečić-Cvetković