ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING
The aim of this paper is to investigate the impact of artificial intelligence on consumers, the familiarity of consumers with artificial intelligence, as well as the interaction of consumers with tools that use artificial intelligence in their work. The main conclusions of the research indicate that marketing is increasingly changing and adap...
By Nikola Vojvodi, Mladen Ivić, Željko Grublješić, Azemina Mašović
THE RIGHT OF THE THIRD GENERATION - THE RIGHT TO A HEALTHY ENVIRONMENT
Most modern constitutions contain provisions on the protection of the environment, so the Constitution of the Republic of Srpska in its Article 35 proclaims that man has the right to a healthy environment, and that everyone, in accordance with the law, is obliged to protect and improve it within his capabilities. Actors in the realization of ...
By Jelena Latinović, Zoran Filipović
INVALID CONTRACTS IN THE LAW OF OBLIGATIONS OF THE REPUBLIC OF SRPSKA
In order for an obligation contract to produce a legal effect, it is necessary to fulfill the conditions stipulated by the law for its creation and validity. The absence of any of these conditions renders the contract legally invalid. The Law on Obligations of the Republika Srpska mostly accepted the dual division of invalid legal transaction...
By Zoran Filipović, Jelena Latinović
EXTRAMARITAL UNION IN B&H FAMILY LAW WITH SPECIAL REFERENCE TO THE INHERITANCE POSITION OF THE SURVIVING EXTRAMARITAL UNION PARTNER
The institute of the extramarital union in family law of Bosnia and Herzegovina will be examined in detail in the paper, with special emphasis to the position of the extramarital union partner as inheritor in the inheritance proceedings. The extramarital union is a union of a man and a woman of which neither is married, that has lasted for at...
By Meliha Frndić Imamović
THE INSTITUTE OF DIVORCE WITH SPECIAL EMPHASIS ON CONSENTUAL DIVORCE AS MEANS OF ENDING A MARIAGE IN FAMILY LAW LEGISLATION OF THE FEDERATION OF BOSNIA AND HERZEGOVINA
Divorce is one of the means of ending a marriage which is performed by a decision of the court during the life of the marital partners. Today divorce is a frequent occurrence in society and is known by almost all cultures around the world. The influence of the Catholic Church is the reason why the possibility of divorce has been introduced in...
By Meliha Frndić Imamović
SECURITY CHALLENGES AND THREATS IN THE LOCAL COMMUNITY - CASE STUDY OF THE MUNICIPALITY OF FOCA
People's interest has always been to be safe and that the place where they live and work has a high level of security. A safe local community is a prerequisite for development and survival, especially in today's time, which is characterized by a large number of different security challenges and threats. People's priority is to be able to sati...
By Dražan Erkić, Aco Bobić, Miroslav Baljak, Isidora Milošević
THE ABUSE OF POSITION AND AUTHORITY IN THE BANKING SECTOR THROUGH A CRIMINAL LEGAL CONSTRUCT
It is almost unavoidable not to find cases of abuse of position and authority perpetrated by bank clerks in the banking sector. Through the research itself, different types of misuses will be elaborated in this paper, such as creating loan documentation with false documents and subsequently approving the monetary loan or credit until the mome...
By Almir Pustahija, Adisa Jusić
THE ROLE AND SIGNIFICANCE OF BRANDING OF SERBIAN BASKETBALL
Nowdays, when the world is changing really fast, it is necessary to be ready to react and adapt to all the changes, both within the organization and in the external environment. Proper managment of branding of an individual, organization, company all the way up to the level of one country is very important and it leads us to successfull respo...
By Bojana Ostojić, Jelena Ružić, Jelena Stošić, Irena Petrušić
FACTORS AFFECTING CONSUMER ETHNOCENTRISM, WITH FOCUS ON SERBIA
The introduction provides a review of the context that favors ethnocentrism and leads to this phenomenon. The paper explains the meaning of the very term and provides the general characteristics of consumer ethnocentrism, connecting the emergence of this phenomenon with ethnocentrism itself. The subject of the paper is consumer ethnocentrism ...
By Milica Slijepčević, Stefan Alimpić
IMPULSE BUYING OF FASHION PRODUCTS
Vendors utilize various sales strategies to secure the greatest possible return and the most favorable customer experience. One of the most commonly used sales promotion method refers to discounts that can be highlighted in a variety of ways with the aim of encouraging customers to buy products. The subject of the paper is the analysis of the...
By Milica Slijepčević, Karolina Perčić, Stefan Alimpić