Cultural differences have significantly influenced business management during the past twenty years. Internationally, cross-cultural management is currently a prominent topic in modern business. Hofstede's model consists of six variables that are utilised to evaluate cross-cultural implications and cultural aspects: power distance, uncertaint...

By Milovančević Miloš, Srđan Stojičić, Mirjana Miljanović, Nikola Simonović

 The pandemic caused by the coronavirus (COVID-19) has had a significant impact on the global economy and in a very short period of time it changed society as a whole, the daily social activities of people, as well as the business activities of economic entities. "New Reality" has had an effect on international marketers, and accordingly on In...

By Miljenko Strnad, Biljana Rađenović Kozić

 The COVID-19 pandemic affected all countries both in social and economic dimensions. Currently, vaccination is considered to be one of the most efficient solutions which can stop the further spread of the virus. Therefore, the paper aims to understand the factors that determined the social approval of the COVID-19 vaccines in Romania. To get ...

By Balázs Boga

 In today’s volatile business environment, the Blue Ocean Strategy (BOS) has proved as a prominent framework for creating an uncontested market space for achieving sustainable growth. Applying this strategy also achieves a new way of adding value for consumers, clients, stakeholders, and consequently, the local community. This paper exam...

By Tatjana Mamula Nikolić, Svetlana Kralj, Mirjana Milovanović

 There is a complex relationship between competition in the product market and investment in business. On one hand, the relationship may be positive, while on the other hand, it might be negative. Various methodologies have been proposed to assess market power for the purpose of developing steps to mitigate or eliminate it. Commonly utilised m...

By Srđan Stojičić, Miloš Milovančević, Mirjana Miljanović, Nikola Simonović

 Everyone knows that agriculture is vital for feeding and clothing people and supplying raw materials for industry, and its importance will remain. However, intensifying agriculture leads to issues like pollution, residues, and animal welfare problems. These issues are why unconventional livestock production is becoming more common. For instan...

By Milena Milojević, Suzana Knežević, Maja Došenović Marinković, Goran Stanišić

 The modern economic understanding equates company in terms of ownership, the owner of the alliance, and in this regard arises variable combination of the priority objectives in which priority is given to the objectives defined by the majority shareholders. The company is a complex organization that operates in terms of external and internal u...

By Ognjen Bakmaz, Darko Martinov, Dragan Vukasović

 The tourist themed routes go back almost 100 years. First of all, they are of great importance within the field of tourism, and even today they are effective tools for tourism development and rural development. In the 1990s, the first thematic tourist routes were created in Central and Eastern European countries. Their creation, operation and...

By Mónika Pentz, Tibor Gonda

 The growing trend of interest in Christian ethics and spirituality influenced organizational models and behavior. Spirituality gives meaning to every activity, including organizational leadership, and it provides a framework for using organizational models. The aim of the work is to connect the selected elements of the famous McKinsey model 7...

By Milan Resimić

 Human potential plays a significant role in the company. The basis of the business of every company is the quality of human potential, their abilities, skills, motivation... Motivation is one of the main factors that affects the work and productivity of employees. Greater employee motivation creates a greater motive for work, which contribute...

By Slađana Lolić