The modern era is shaped by intense competition and demanding consumers, which is why companies abandon traditional communication methods and focus on digital media imposed by the development of information technologies. The presence of the company on the Internet is not a goal, but something that is taken for granted. The attention of the ma...

By Simonida Vilić, Ilić Milana, Ajder Dajana

 The creation of business activities based on the concept of marketing represents the construction of an appropriate relationship between the effort invested and the achieved result. This means that the ability to achieve positive business activities is related to the management system of the company, the response of the target public and the ...

By Darko Martinov, Ružica Đervida, Branka Marković, Marko Milić

 This study aimed to evaluate the effectiveness of natural casing treatment with aqueous or ethanol extract of the blackthorn fruits (Prunus spinosa L.) on fatty acids content of vacuumpacked Kranjska sausages. Three experimental groups of sausages were produced: CS - a conventional sausage filled in a natural casing; WS - a sausage filled in...

By Ana Velemir, Snježana Mandić, Danica Savanović, Vanja Jokanović

 This study aimed to examine the influence of adding selected spices on the physicochemical properties of fresh cream cheese. Six different samples of fresh cream cheese were produced in the milk processing plant (mini cheese factory). The first sample was marked as a control, without the addition of spices, and the other five were produced wi...

By Danica Savanović, Ana Velemir, Jovo Savanović, Aleksandar Savić, Danka Babić

 Modern vehicles are equipped with systems that enable greater safety and comfort. Diagnostics in the vehicle enables the system to monitor itself and all peripheral components. It also detects and stores disturbances and interferences that are detected throughout the system. The requirements it should fulfill is continuous monitoring of all s...

By Srđan Marinković, Veljko Vuković

 The main goal of this research was to check whether there is a statistically significant correlation between authoritarianism and virtual behavior on social networks, as well as whether there are differences in virtual behavior on social networks with regard to sociodemographic characteristics. A total of 242 respondents, 65 male and 177 fema...

By Milica Novaković, Snežana Samardžić

 One of the main issues in competitive strategy is the company's relative position in the economic segment. Positioning determines whether a company's profitability will be above or below the average of the corresponding economic segment. A company that is capable of doing well positions can achieve high rates of return even if the structure o...

By Ružica Đervida, Radmila Bojanić, Slađana Babić

 This paper’s aim is to explore the possibilities of improving the visual attractiveness of space by applying the vertical greenery system (VGS). The first part of the paper focuses on the analysis of the VGS as a unique element of urban design with emphasized visual characteristics formed from the color and structure of plants, which al...

By Tanja Trkulja, Ljiljana Došenović, Sandra Čekić

 Sustainable development requires the application of innovations and radical changes in the concept of functioning of most countries, where it is of special importance to achieve environmental sustainability. The environment is not only the environment in which people live, but also the resource base and the place where economic activities are...

By Bojana Ostojić, Irena Petrušić, Dragan Bulatović, Jelena Ružić

 Today's modern states cover most of their expenditures with fiscal revenues, which are undoubtedly the most important group of revenues, and the most prominent item of these revenues should be taxes that cover 80% of public expenditures in the budgets of modern states. Through the introduction to the types and goals of taxation, the scope of ...

By Mirjana Radaković