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Faculty of Economics, University of East Sarajevo , Lukavica , Bosnia and Herzegovina
Faculty of Economics, University PIM , Banja Luka , Bosnia and Herzegovina
In order for a company to operate successfully, a number of conditions need to be met. The first step of a company in entering the market is the analysis of the environment. In strategic management, the analysis of the environment is focused on all the factors to which the company is sensitive and to which it must respond in order to operate successfully. In such complex conditions, the biggest problem for any company is to provide a sufficient amount of accurate information for making decisions related to international business. A company that only operates within its own country finds it easier to obtain the information needed for business decisions or already knows this information based on previous business practice. It is also necessary to enable workers to do their job smoothly and to avoid stressful situations. However, this is not always possible, especially today when we face many problems and challenges. Care should be taken not to violate the rights of workers, as well as the reputation of the company. The pandemic, Kovid-19, had a very negative impact on the affairs of everyone in society, including the companies themselves, and left consequences, although there are companies whose business did not change during the pandemic, and we even have companies that profited far more during the pandemic. . The aim of this paper is to provide guidelines on how to do business in emergency situations, what needs to be applied in order to reduce such business with negative consequences to an extremely positive result, which is certainly one of the tasks of this paper, ie. which we will talk about in the paper itself.
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