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Faculty of Technical Sciences, University of Novi Sad , Novi Sad , Serbia
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Faculty of Technical Sciences, University of Novi Sad , Novi Sad , Serbia
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Faculty of Economics, University of Novi Sad , Novi Sad , Serbia
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Faculty of Economics, University of Novi Sad , Novi Sad , Serbia
Faculty of Technology, University of Novi Sad , Novi Sad , Serbia
Organizations across emerging economies face mounting pressure to transi-tion from linear to circular business models while simultaneously navi-gating rapid digital disruption. This paper proposes a conceptual framework that positions digital platforms as key enablers of circular economy (CE) adoption, with a particular focus on small and medium-sized enterprises (SMEs) in Serbia.
Grounded in the Quadruple Helix model of innovation, the framework maps the roles of academia, government, industry, and civil society in facil-itating the implementation of CE. The paper further proposes a digital waste exchange platform that enables SMEs to offer surplus materials as inputs to other enterprises, reducing waste while enhancing operational resilience. Key barriers to adoption – including low managerial awareness, regulatory gaps, and limited digital infrastructure – are identified and addressed through targeted organizational interventions.
The proposed framework contributes to understanding how digital trans-formation and green transition can be pursued jointly, offering practical guidance for managers and policymakers seeking to build resilient, sustain-able organizations..
circular economy, digital transformation, SMEs, organizational resilience, Quadruple Helix.
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