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Vol 3, Issue 1, 2014
Pages: 147 - 154
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Received: >> Accepted: >> Published: 01.10.2014. None of above

RESEARCH RESULTS ON ELEMENTS THAT INFLUENCE DECISIONS OF THE POPULATION ON SAVINGS IN COMMERCIAL BANKS IN BOSNIA AND HERZEGOVINA

By
Samira Zelenbabić
Samira Zelenbabić

Bobar banka a.d. Bijeljina Filijala Doboj , Doboj , Bosnia and Herzegovina

Abstract

The classical definition of savings implies that portion of disposable income which is not spent. Analyzing such a defined notion of savings, and considering the growth in household savings, it can be concluded that: a) an increase in personal income, b) reduction of consumption or c) the realization of cash income from other sources, occurred in the last decade in Bosnia and Herzegovina. Certain increase in average incomes is obvious but it is accompanied by a significant consumption which is evident through the demand of a large number for goods and services. Cash income from other sources can come from various forms of donations, grants, sale of assets but also from earnings in the field of "shadow economy". Although the population of Bosnia and Herzegovina, as a result of financial market development, has at its disposal different forms of investments of surplus funds, they mostly opt for the classic form of keeping money in commercial banks, i.e. in form of interest-bearing savings accounts, precisely time deposits. The aim of this paper is to point out the reasons why the population of BIH decides to save, which elements influence the choice of the bank, which maturity date of a savings contract is the most appropriate, and the level of legal knowledge, but also the risks arising from a contractual savings relation with the bank. Results of conducted researches have shown that, among the population, there is still a conspicuous fear for their own deposits, that there are two dominant basic motives for investing money in banks which are at the same time instrumental in opting for the bank, and furthermore that there is lack of education and awareness about ways of risk depreciation that their deposits are exposed to. Based on the research results, certain guidelines are given and if they are followed, each individual can with less fear, with an adequate return on the deposit, entrust their money to a commercial bank.

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