This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
The liberalization of the Romanian energy market has led, for some companies in the energy sector, to the necessity of marketing campaigns. If for a long time, individual consumers had the status of consumers and, implicitly, supply companies had their own regional market, the passage of consumers into the category of eligible ones also generated competition between new and existing suppliers. In this context, some marketing characteristics of energy companies can be identified.
The statements, opinions and data contained in the journal are solely those of the individual authors and contributors and not of the publisher and the editor(s). We stay neutral with regard to jurisdictional claims in published maps and institutional affiliations.
