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Companies are market participants and as such have a justified interest in achieving business reputation or image through their attributes. It is very important that the individuality of companies is differentiated on the market for future business partners as users of their services or in the purchase of products. Therefore, the attributes are of multiple significance: for the realization of business interests of the company, in order to realize the interests of consumers and their protection, achieving and achieving legal certainty in the market, and ultimately to provide wider social interests. Business individuality in the market is realized by every business company through the following mandatory attributes:
1. Name of the company
2. Activities (business subject)
3. President of the company
4. National affiliation
5. A unique identification number or ID number.
Optional attributes include other labels in order to better distinguish on the market, which are commodity and service marks, patterns and models.
Obligatory (legal) elements of the company:
- designation under which it is specifying the name (business name) of the company (e.g., Moses - tours),
- a label which directly indicates the activity of the company (betonara),
- labeling headquarters of the company (with the addition of address)
- designation of the form of a company.
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