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Faculty of Economics, University of Novi Sad , Novi Sad , Serbia
The development of the Internet has caused numerous changes in the way modern man functions and has conditioned the creation of modern business media. Although the Internet is not a novelty, some of its segments have been expanding more in recent years. Hence, the concept of ecustomization appears, which, although harsh in its sonority, defines each of us not only as a customer in the 21st century, but also as an Internet user. E-customization was preceded by the development of e-banking as a segment of the everyday life of modern man. With easy payment methods and always available means of payment, ecommerce has developed. Although the last major financial crisis that hit the consumer society began in 2008, its consequences were felt ten years later. However, 2020 brings a new economic crisis of global proportions caused by the pandemic of the COVID 19 virus. The new crisis has significantly affected the change in the structure and manner of consumption and business of modern man. This paper aims to analyze the changing way of doing business of modern companies due to the new situation, as well as the role of electronic banking as a modern asset in the realization of business, putting the focus of the man of the 21st century as a consumer and provider.
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