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Department of Marketing and Tourism, Faculty of Economics, University of Pecs , Pécs , Hungary
Department of Marketing and Tourism, Faculty of Economics, University of Pecs , Pécs , Hungary
Accessible or barrier-free tourism is still an under-researched area in tourism research in Hungary. With a better management and a more focused marketing, better access and more successful involvement of this this target group with special needs is an unused reserve in tourism development. Based on the results of a questionnaire survey, the authors highlight some important aspects of the travel demand of people living with disabilities, which should be considered by tourism destination management when developing tourist attractions and products, as well as in the design of visitor management tools and methods. Accessible tourism concerns more than one-tenth of the European population, so in addition to its social and societal importance, it is also a nonnegligible business opportunity. Understanding the expectations and specific consumer habits of the stakeholders is essential to develop an appropriate offer and to ensure equal access to services. The authors, having acted as experts in the Erasmus Peer Act project, are demonstrating findings of a Hungarian survey on the issue, with international outlook.
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