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Vol 14, Issue 1, 2024
Pages: 54 - 54
Original scientific paper
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Received: >> Accepted: >> Published: 09.06.2024. Original scientific paper

IMPORTANCE OF FINANCIAL ANALYSIS IN MODERN BUSINESS CONDITIONS

By
Marko Milošević ,
Marko Milošević

The College of Service Business East Sarajevo - Sokolac , East Sarajevo - Sokolac , Bosnia and Herzegovina

Marko Milić ,
Marko Milić

The College of Service Business East Sarajevo - Sokolac , East Sarajevo - Sokolac , Bosnia and Herzegovina

Ognjen Bakmaz
Ognjen Bakmaz

The College of Service Business East Sarajevo - Sokolac , East Sarajevo - Sokolac , Bosnia and Herzegovina

Abstract

 Financial analysis is the process of assessing a company's financial performance, health and sustainability by examining its financial statements, indicators, trends and other relevant financial data. It involves interpreting numbers to assess various aspects of a company's financial position and performance. Financial analysis is crucial to decision-making by investors, creditors, managers and other stakeholders. Today's business environment is shaped by digital transformation, globalization, technological innovation, data-driven decision making, agility, evolving workforce dynamics, sustainability imperatives, customer centricity, regulatory complexity and cybersecurity challenges. Such conditions define how companies operate, compete and adapt to changes in the global economy, while simultaneously addressing regulatory requirements and effectively mitigating risks. This reflects the importance of financial analysis, which is necessary in modern business conditions because it provides valuable critical insights, facilitates and directs decision-making based on information, mitigates and manages risks, improves performance and resilience and encourages sustainable growth and success of companies. 

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