Internal entrepreneurship refers to a process based on the creation of innovative ideas within existing companies with the aim of improving business strategy and achieving long-term success. Creative and innovative solutions arising from the concept of internal entrepreneurship represent a new product, a new service, or a new value that the organization can deliver to other companies. Employee innovativeness largely emerges as a result of individual characteristics, which should represent a significant potential for any company.
The subject of this paper is entrepreneurial initiatives and the possibilities for encouraging them within companies. To that end, the paper presents a case study of a company in the metal industry, showcasing examples of internal entrepreneurial initiatives.
Despite certain risks and challenges that may accompany individual entrepreneurial initiatives by employees, the conclusion is that companies can gain multiple benefits and that the future of modern business must support employee innovativeness through the encouragement and stimulation of their ideas.
References
Aničić, Z. (2019). Ispitivanje prirode i determinanti veze korporativnog preduzetništva i performansi srednjih i velikih preduzeća u Srbiji. Doktorska disertacija. Beograd: Ekonomski Fakultet.
Beatie, B. (1992). The American Heritage Dictionary of the English Language. Dictionaries. Journal of the Dictionary Society of North America, 14(1), 179–199.
Blanka, C. (2019). An individual-level perspective on intrapreneurship: a review and ways forward. Review of Managerial Science, 13(5), 919–961.
Brennan, A., & Dooley, L. (2005). Networked creativity: a Structured Management framewor for stimulating innovation. Technovation, 25(12), 1388–1399.
Bushra, Z., & Ahsan, H. (2011). Practicing the intrapreneurship: A case of service-sector firms in Pakistan. Journal of Management and Social Sciences, 7(1), 1–10.
Cadar, O., & Badulescu, D. (2015). Entrepreneur, Entrepreneurship and Intrapreneurship. A Literature Review. The Annals of the University of Oradea, Economic Sciences, 2(24), 657–664.
Carrier, C. (1996). Intrapreneurship in Small Business. Entrepreneurship Theory and Practice, 21(1), 5–20.
Celestin, M., Vasuki, M., Sujathu, S., & Dinesh Kamar, A. (2024). Enhancing employee satisfaction and engagement to boost productivity: The role of leadership, culture, and recognition programs. International Journal of Computational Research and Development, 9(2), 67–74.
Diefenbach, F. (2011). Entrepreneurship in the public sector. When middle. Wiesbaden: Gabler Verlag. Wiesbaden: Gabler Verlag.
Drucker, P. (1985). Preduzetništvo i inovacije. Praksa i principi. . Beograd: Grmeč.
Erić Nielsen, J. (2015). Korporativno preduzetništvo, organizaciono učenje i implementacija znanja. Ekonomski Horizonti, 17(3), 203–217.
Erić Nilsen, J., Nikolić, J., & Dukanac, M. (2023). Interni organzacioni faktori kao pretpostavka unapređenja inovativnosti zaposlenih. Megatrend Revija, 20(3), 87–104.
Gajda, J. (2015). Organizational Entrepreneurship as a Prerequisite for the Management of High-Efficiency Organization. Business Review, 14(9), 438–445.
Hisrich, R. (1986). Entrepreneurship, entrepreneur, & venture capital. Lexington MA: Lexington Books.
Hodgetts, M., & Kuratko, F. (2000). Business & Economics. Hoboken: Wiley.
Lee, J., & Pati, N. (2017). A study of the effect of corporate diversification strategy on technological innovation and strength in technology-oriented multinational corporations across countries. International Journal of Business Innovation and Research, 12(1), 1–29.
Mack, W., Green, D., & Vedlitz, A. (2008). Innovation and implementation in he public sector: An examination of public entrepreneurship. Review of Policy Research, 25(3), 233–252.
Marić, S., Leković, B., & Petković, Đ. (2010). Interno preduzetništvo kao značajan izvor inovacija u organizaciji - preduslovi i posledice . 15th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management SM 2010. Subotica: Ekonomski Fakultet.
Mateut, S. (2018). Subsidies, financial constraints and firm innovative activities in emerging economie. Small Business Economics, 50(1), 31–162.
Matias, R., Ambrocio, B., Balinong, J., & Yacap, E. (2024). Examining the effect of entrepreneurial work environment on the innovative work behavior of employees: Management. Divine Word International Journal of Management and Humanities, 3(1), 585–604.
Morris, M., Kuratko, D., & Covin, J. (2008). Corporate entrepreneurship and innovation, 2nd ed. Mason: Thomson South-Western.
Saly, A. (2001). Corporate Entrepreneurship: Antecedents and consequences. Rotterdam: Tinbergen Institute.
Savoia, A., & Copeland, P. (2011). Entrepreneurial Innovation at Google. Computer, 44(1), 56–61.
Schaper, M., & Volery, T. (2007). Entrepreneurship and small business: A Pacific Rim perspective. Hoboken: Wiley.
Alphabet Group. (2025). Interno preduzetništvo kao pokretač inovacija: Primjeri uspješnih kompanija. Retrieved 24.08.2025. from Alphabet group: https://alphabetgroup.net/interno-preduzetnistvo-kao-pokretac-inovacija-primjeri-uspjesnih-kompanija/.
