Alqahtani, N., & Uslay, C. (2020). Entrepreneurial marketing and firm performance: Synthesis and conceptual development. Journal of Business Research, 113, 62–71. https://doi.org/10.1016/j.jbusres.2018.12.035
Al-Shaikh, M. E., & Hanaysha, J. R. (2023). A conceptual review on entrepreneurial marketing and business sustainability in small and medium enterprises. World Development Sustainability, 2, 100039. https://doi.org/10.1016/j.wds.2022.100039
Becherer, R. C., Helms, M. M., & McDonald, J. P. (2012). The effect of entrepreneurial marketing on outcome goals in SMEs. New England Journal of Entrepreneurship, 15(1), 7–18. https://doi.org/10.1108/neje-15-01-2012-b001
Chukwuka, E. J., & Abude, P. (2025). Entrepreneurial Marketing’s pivotal role in transforming the Customer Experience and Satisfaction. International Journal of Marketing and Communication Studies, 9(1), 1–14.
Etuk, R. U., Etuk, G. R., & Michael, B. (2014). Small And Medium Scale Enterprises (SMEs) And Nigeria’s Economic Development. Mediterranean Journal of Social Sciences, 5(7), 656–662. https://doi.org/10.5901/mjss.2014.v5n7p656
Foghani, S., Mahadi, B., & Omar, R. (2017). Promoting Clusters and Networks for Small and Medium Enterprises to Economic Development in the Globalization Era. Sage Open, 7(1). https://doi.org/10.1177/2158244017697152
Franco, M., de Fátima Santos, M., Ramalho, I., & Nunes, C. (2014). An exploratory study of entrepreneurial marketing in SMEs. Journal of Small Business and Enterprise Development, 21(2), 265–283. https://doi.org/10.1108/jsbed-10-2012-0112
Hanaysha, J. R., & Al-Shaikh, M. E. (n.d.). An Examination of Entrepreneurial Marketing Dimensions and Firm Performance in Small and Medium Enterprises. Sustainability, 14(18), 11444. https://doi.org/10.3390/su141811444
Halkos, G., Moll de Alba, J., & Todorov, V. (2021). Analyzing manufacturing sector and selected development challenges: A panel data analysis. Energy, 235, 121253. https://doi.org/10.1016/j.energy.2021.121253
Pallant, J. (2011). Priručnik za preživljavanje: postupni vodič kroz analizu podataka pomoću SPSS-a. Prevod 4. Izdanja. . Beograd: Mikroknjiga .
Hacioglu, G., Eren, S. S., Eren, M. S., & Celikkan, H. (2012). The effect of entrepreneurial marketing on firms’ innovative performance in Turkish SMEs. Procedia-Social and Behavioral Sciences, 58, 871–878.
Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives. Journal of Marketing Theory and Practice, 10(4), 1–19. https://doi.org/10.1080/10696679.2002.11501922
Nwankwo, C. A., & Kanyangale, M. I. (2022). Entrepreneurial marketing and a new integrative model: An evaluation of the survival of manufacturing small and medium enterprises. Academy of Entrepreneurship Journal, 28(1), 1–13.
Okanović, M. Ž. (2016). Koncept marketinške orijentacije u razvoju tehnoloških preduzetničkih poduhvata.
Ouragini, I., & Lakhal, L. (2023). The Impact of Entrepreneurial Marketing on The Firm Performance. Journal of the Knowledge Economy, 15(2), 6003–6025. https://doi.org/10.1007/s13132-023-01352-3
Petrunenk, I., Khmarska, I., Tkachenko, T., Koptieva, H., & Komandrovska, V. (2021). The Importance оf Small and Medium Enterprises in the Economic Development of Eastern Europe. WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT, 17, 898–910. https://doi.org/10.37394/232015.2021.17.84
Sadiku-Dushi, N., Dana, L.-P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86–99. https://doi.org/10.1016/j.jbusres.2019.03.025
Sarwoko, E., & Nurfarida, I. N. (2021). Entrepreneurial marketing: Between entrepreneurial personality traits and business performance. Entrepreneurial Business and Economics Review, 9(2), 105–118. https://doi.org/10.15678/eber.2021.090207
Shuremo, G., Illés, C., & Dunay, A. (2021). The effect of entrepreneurial marketing on the performance of small and medium-sized enterprises. In SHS Web of Conferences , 90, 01018.
Simić, V. (2024). Specific Problems of Financing Small and Medium Enterprises in the Republic of Serbia. Kultura Polisa, 21(1), 101–126. https://doi.org/10.51738/Kpolisa2024.21.1r.101
Statistical Office of Republic of Serbia . (2024). Working paper – Enterprises in the Republic of Serbia, by size, 2023. No.128. Statistical Office of the Republic of Serbia, Belgrade. Retrieved on July 13, 2025, from https://publikacije.stat.gov.rs/G2024/PdfE/G202410128.pdf .
Stosic-Panic, D. (2019). The strategic choices of Serbian entrepreneurs: Are they entrepreneurially oriented and do they differ by gender? Economic Annals, 64(222), 147–172. https://doi.org/10.2298/eka1922147s
Vukajlović, Đ., & Stamatović, L. (2013). Preduzetnički marketing u funkciji održivog razvoja. Megatrend Review, 10(3), 123–138.
Yadav, A., & Bansal, S. (2020). Viewing marketing through entrepreneurial mindset: a systematic review. International Journal of Emerging Markets, 16(2), 133–153. https://doi.org/10.1108/ijoem-03-2019-0163
