Internet marketing is a very important tool in the hands of management, which they use more and more recently in order to manage the company more easily and better, and as a result achieve the best possible business results. Good results achieved in this way will inevitably position the company in a desirable place on the market and thus give...

By Mladen Milić, Jelena Lutovac

 The advent of digital marketing and its application has triggered a digital revolution in consumer behavior. Its appearance has completely changed the pattern of consumer behavior in the shopping process. Digital marketing in a completely new way without any effort in an efficient, economical and effective way connects potential customers any...

By Mladen Milić, Dražen Vrhovac, Jelena Vitomir

 The emergence of the COVID-19 pandemic and its unprecedented speed of transmission around the world have fundamentally shaken the habits and behavior of consumers in shopping. Keeping social distance, partially limited movement, and depending on the situation, the introduction of quarantine, has put consumers in a position to adapt to the new...

By Mladen Milić, Jelena Vitomir, Dražen Vrhovac

 The authors of this paper deal with the analysis of the impact of sales staff in the car showroom on potential customers and their behavior in the process of buying a car. In this research, the focus is on determining the extent to which the behavior of sales staff and their expertise influence the behavior of customers themselves when buying...

By Mladen Milić, Dražen Vrhovac

 The application of the concept of development banking represents a proactive approach to managing socio-economic priorities within national, subnational and supranational frameworks. Many of the today’s leading economies owe their development to these financial institutions and the efficiency they show in the allocation of capital resou...

By Dražen Vrhovac, Mladen Milić

 Available human resources are one of the potential conditions for the development of SMEE sector in Serbia. Nevertheless, there is an unfavorable structure of human resources, in which technical specializations for a higher technological level do not dominate, which causes the expansion of the technological gap.It is characteristic that in re...

By Aleksandar Graćanac, Mladen Milić