This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Faculty of Economics, University PIM , Banja Luka , Bosnia and Herzegovina
Faculty of Business Studies Belgrade, Megatrend University , Belgrade , Serbia
Internet marketing is a very important tool in the hands of management, which they use more and more recently in order to manage the company more easily and better, and as a result achieve the best possible business results. Good results achieved in this way will inevitably position the company in a desirable place on the market and thus give it a certain importance and advantage compared to the competition. Managing a company by applying internet marketing in business processes successfully builds relationships between the company on the one hand and consumers on the other, in an efficient, economical and effective way for everyone. In a very short time in Republika Srpska and Bosnia and Herzegovina, as well as around the world, internet marketing has become a successful and irreplaceable business model that is widely applied by the company's management in everyday business. Company managements who understood the role and importance of Internet marketing in time in its positioning on the market and the influence on consumer behavior year after year achieve more and more noticeable results in business and in the fight with the competition, which is clearly visible from the positive trends in the movement of key indicators.
The statements, opinions and data contained in the journal are solely those of the individual authors and contributors and not of the publisher and the editor(s). We stay neutral with regard to jurisdictional claims in published maps and institutional affiliations.
