The aim of this paper is to analyze the impact of digital transformations on changes in marketing communication in the banking sector, with special reference to digital communication channels such as social networks, mobile applications and internet platforms. The paper deals with the problem of the impact of the use of these channels on communicat...

By Jelena Vukićević, Ljiljana Jović

Crisis situations in tourism, such as pandemics, natural disasters, and economic downturns, pose significant challenges to the continuity of operations in tourism enterprises. In such circumstances, the way organizations manage human resources and information becomes a critical factor for their resilience. The aim of this study is to analyze the im...

By Zdravka Petković, Denis Stojkanović, Aleksandar Mrđen, Aleksandar Lukić

Scoliosis affects 2–3% of the population, and manual measurement using the Cobb angle — the gold standard since 1948 — is subject to interobserver variability and too slow for use in large-scale screening programs. This paper presents a systematic review of the application of deep neural networks (DNNs) in scoliosis detection and...

By Dijana Stojić, Vanja Luković, Dejan Vujičić

The SME sector plays an important role in the economy as it contributes to employment, the development of local markets and overall economic growth. However, these enterprises often face limited resources, lack of capital and weaker application of modern management approaches. The paper discusses how strategic management can contribute to better ad...

By Filip Marković, Goran Babić

Intensive activity in operationalizing long-term sustainable business strategies and the increasing technological and commercial affirmation of many of its tools have enabled the emergence of eco-auditing as a process for assessing the environmental performance of organizations, products, or services with the aim of improving the environmental aspe...

By Andrea Andrejević Panić, Slobodan Cvetanović, Aleksandar Kostić

The need for new business models based on the principles of sustainability and efficient resource use in modern economic conditions is becoming increasingly evident. These business models strive to eliminate the fundamental weaknesses of the linear economy, such as uncontrolled extraction of natural resources, irreversible waste generation, and the...

By Andrea Andrejević Panić, Slobodan Cvetanović, Aleksandar Kostić

In today’s competitive business environment, supply chain management (SCM) has become an indispensable part of action management, dealing with business improvement and exploring the operational actions that managers and staff need to do to drive better business performance and achieve excellence. The customers’ needs are ever-changing a...

By Huyen Thi Thu Nguyen

Lactobacillus plantarum has been increasingly studied and applied in the context of wound healing and wound dressings, thanks to its antimicrobial, anti-inflammatory, and biofilm-disrupting properties. In some approaches, lyophilized (freeze-dried) L. plantarum is applied as a powder or mixed with a carrier to facilitate topical delivery. L. plant...

By Tanja Krunic, Andrea Osmokrovic

This paper explores the impact of Halal certification on environmental standards in the Serbian meat industry, with particular emphasis on sustainable resource use and the reduction of the environmental footprint in meat production. Although Halal certification is primarily a religious regulatory framework, it encompasses specific requirements rela...

By Suzana Knežević, Milena Milojević, Maja Došenović Marinković, Aleksandra Milošević

Ecological conditions play a crucial role in the success and sustainability of free-range animal farming. Factors such as climate, vegetation, water availability, and terrain directly influence not only the feasibility of managing animals in open or semi-open systems but also the quality of their welfare. In restrictive environments like cages or s...

By Milena Milojević