This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Visoka poslovna škola strukovnih studija Novi Sad , Novi Sad , Serbia
The rapid development of the industry, many technological breakthroughs and especially the IT revolution opened a new chapter in human civilization. All this opens up many new problems as well as a growing area for development and profit. A new era of global economy and development, and thus the e-business era of globalization. The subject of this paper is a description of the benefits of the introduction of ebusiness in the retail business. The paper describes the method and strategy of introducing e-business in particular retailer „Natura”, which deals with making leather goods. The introduction of e-business management and development of Internet Web portal is interactive and allows the potential customers this way and check the level of services offered by the company. Development in this area brings new challenges enterprise. Investing in a Web portal opens up many potential jobs and income. All this brings a huge competitive advantage over other providers of the same services. Due to the large percentage of people who use social networks, especially Facebook and Twitter, it is desirable, but very useful and promotion of these channels in order to attract as many users. The reasons for the introduction of ebusiness are primarily gaining more customers because of strong competition and is present in almost every area of retailing. Today most retail stores hardly survive, many of them are closed under the onslaught of large and powerful market. It is obvious that survive only those who are best able to survive and adapt to constant change. Owners of retail stores need to increase production, expand the range of products and expand the market and the most effective way to do this is to introduce e-business systems. The imperative of „Natura“ is the quality of the retail sales and communication with customers, and transfer of the portion of the Internet.
The statements, opinions and data contained in the journal are solely those of the individual authors and contributors and not of the publisher and the editor(s). We stay neutral with regard to jurisdictional claims in published maps and institutional affiliations.
