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There are a few things that we look at daily and in which marketing is not involved, and very often we are not even aware of the extent to which we are susceptible to various marketing messages that in some way affect us. Whether I want to admit it or not, we are all part of one big global marketing globally circulating ball and sends us various stimulus with the goal of making a profit. Things in the developed countries are clearly set out, but what's the situation with us and do we actually understand all the concepts related to this area. Social networks represent a contemporary, global phenomenon that connects all people, regardless of where they are in the world, by accessing the Internet. Thus, it is possible for people who are not physically close - society, family - have an insight into the events regardless of the possibility of physical encounter. Today, a large number of social networks have been developed, so people can decide on which network they want to be a member, and it should be kept in mind that many people are simultaneously members of two or more social networks. Social networks offer numerous opportunities and have various content for socializing and entertaining people, and besides socializing, many other benefits can be achieved. For example, companies have so far implemented their marketing and promotional activities through other means, through radio and television commercials, billboards and other public and private advertising media. However, through the development of social networks, their popularization and broadening, companies have noticed that social networks are a potential place where they can promote the business of their company, completely free, and that millions of people can see the advertisement. As a result, the companies became members of social networks gradually becoming, by which they inform the existing and potential users of their services / products about novelties, that is, about the action prices, new products in the assortment, and all other facts and changes that are relevant to the enterprise which the consumer should find out.
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