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Libertas International University Zagreb , Zagreb , Croatia
Business tourism has attracted huge attention all over the world and is certainly considered one of the new and invaluable segments in the large family of tourism. This specific form of tourism is, with minor oscillations, a constantly growing segment of the tourist offer and demand and is in a constant process of innovation, creative movements, but also the growth of supply of new destinations and new capacities. Research in the field of business tourism in the Republic of Croatia and thus in the city of Opatija has no significant precedent. Therefore, in this study, as the aim of this paper is to highlight the issue of business tourism in the city of Opatija, and explore and analyse tendencies of its current development. The starting point of the paper is the hypothesis: "Demand for business tourism exists almost all year round, but is most pronounced in the pre-season and postseason, so it makes it a key factor in extending the tourist business of the destination." This research allows getting to know strengths and weaknesses of the business-congress offer, and by the generalizing of data perspective was obtained on business tourism of the city of Opatija. The survey was conducted in the city of Opatija on a deliberately selected sample and several international conferences in 2019. The relevant statistical programs IBM SPSS Statistics 22 were used for analysis and presentation results.
business tourism, business-congress offer and demand, destination improvement, the city of Opatija
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