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Faculty of Technical Sciences, University of Kragujevac , Kragujevac , Serbia
University PIM Banja Luka , Banja Luka , Bosnia and Herzegovina
University PIM Banja Luka , Banja Luka , Bosnia and Herzegovina
Eco design involves creating products with minimal environmental impact throughout their entire life cycle. This approach integrates sustainability principles into the design, production, and disposal processes. By integrating of eco design principles, companies can significantly reduce its environmental footprint, promote sustainability, and contribute to a circular economy. This study focuses on identifying current challenges and trends within eco-innovative packaging design as a relatively new concept. The aim was to investigate the consumer motivation to accept ecodesign and to find out if they expect to see eco design as a natural feature of all quality products and their packaging. The data collection was performed using the checklists and interviews. The obtained results indicated that eco design concept is not limited only to “green” target groups, but is more widely accepted by a wide range of consumers.
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