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The College of Service Business East Sarajevo - Sokolac , East Sarajevo - Sokolac , Bosnia and Herzegovina
Independent University of Banja Luka , Banja Luka , Bosnia and Herzegovina
The College of Service Business East Sarajevo - Sokolac , East Sarajevo - Sokolac , Bosnia and Herzegovina
The modern economic understanding equates company in terms of ownership, the owner of the alliance, and in this regard arises variable combination of the priority objectives in which priority is given to the objectives defined by the majority shareholders. The company is a complex organization that operates in terms of external and internal uncertainty, with insufficient rationality of individual parts, which are often conflicting or even contrary to higher goals. In such circumstances, preferably in management by objectives that allows the realization of benefits from the participation of subordinates. Management usually imposes target profit as the primary objective of the whole and within that encourages lower-level management structures to define their individual goals and reconcile them with the primary. Thus, through primary objective gets more accepted imposed objectives with more complete authority, responsibility and control.
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