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Department of Marketing and Tourism, Faculty of Economics, University of Pecs , Pécs , Hungary
Department of Marketing and Tourism, Faculty of Economics, University of Pecs , Pécs , Hungary
The tourist themed routes go back almost 100 years. First of all, they are of great importance within the field of tourism, and even today they are effective tools for tourism development and rural development. In the 1990s, the first thematic tourist routes were created in Central and Eastern European countries. Their creation, operation and qualification are not regulated, and mostly they are not stable, with management who knows how to organize, so they usually cease to exist after a short period of operation. According to a recent representative research, the fact that there are thematic tourist routes is generally known in Hungary. The most famous of these are the wine routes. There would be a significant demand for tourist routes along various interesting themes, but their maintenance and operation would only be realistic if a management organization with adequate financial resources and professional competence existed. The authors formulate their proposals based on the analysis of good practice in Germany and the results of a questionnaire survey in Hungary in order to improve it.
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