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Vol 14, Issue 1, 2024
Pages: 37 - 37
Original scientific paper
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Received: >> Accepted: >> Published: 09.06.2024. Original scientific paper

ANALYSES OF THE MOST INFLUENTIAL UTILISING HOFSTEDE'S CULTURAL DIMENSIONS FOR PREDICTING CROSS-CULTURAL MANAGEMENT OUTCOMES THROUGH ADAPTIVE NEURO-FUZZY METHOD

By
Milovančević Miloš ,
Milovančević Miloš

Faculty of Mechanical Engineerin, University of Nis , Niš , Serbia

Srđan Stojičić ,
Srđan Stojičić

Faculty of Mechanical Engineerin, University of Nis , Niš , Serbia

Mirjana Miljanović ,
Mirjana Miljanović

Faculty of Production and Management, University of East Sarajevo , Lukavica , Bosnia and Herzegovina

Nikola Simonović
Nikola Simonović

Faculty of Business and Law, University MB , Belgrade , Serbia

Abstract

 Cultural differences have significantly influenced business management during the past twenty years. Internationally, cross-cultural management is currently a prominent topic in modern business. Hofstede's model consists of six variables that are utilised to evaluate cross-cultural implications and cultural aspects: power distance, uncertainty avoidance, individuality versus collectivism, masculinity against femininity, long-term orientation, and indulgence versus restraint. The main goal was to study the influence of Hofstede's six-dimensional model on predicting cross-cultural management outcomes. An ANFIS (adaptive neuro fuzzy inference system) was utilised on the data to determine the most crucial factors for predicting case fatality. The ANFIS method was used for variable selection to determine the key factors affecting the prediction of cross-cultural management. 

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