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Faculty of Economy, University PIM Banja Luka , Banja Luka , Bosnia and Herzegovina
Faculty of Economy, Visoka škola za uslužni biznis Istočno Sarajevo - Sokolac , Istočno Sarajevo - Sokolac , Bosnia and Herzegovina
Fakultet za poslovne studije Beograd, Megatrend University , Belgrade , Serbia
Faculty of Economy, International University Brcko , Brčko distrikt , Bosnia and Herzegovina
The constant advancement of information technology is making billions of consumers more educated and informed about everything every day, making it far easier for them to make purchasing decisions. Good promotion significantly affects the growth of consumer interest in certain products and directly influences the consumer to make a purchase.
For marketing experts, the behavior of consumers in the process of purchasing products where they can buy them at lower, or promotional prices, is particularly interesting. The results of numerous surveys carried out so far show us that more products and services are bought at promotional prices, and the reason for such increased purchases is most often given by the profitability of the purchase.
Buying products of the same quality, but at a lower and more favorable price, is the second most important reason for buying products at events organized by sellers.
Promotional sales become a special lure for consumers, so those products that they don't really need at that moment are also sold. In this way, the customer thinks that it is a good decision to buy a product on sale, regardless of the fact that he will not use it immediately for the simple reason that he can direct the funds thus saved to the purchase of another product or service.
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