This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Faculty of Technical Sciences, University of Kragujevac , Kragujevac , Serbia
Faculty of Technical Sciences, University of Kragujevac , Kragujevac , Serbia
Faculty of Technical Sciences, University of Kragujevac , Kragujevac , Serbia
Faculty of Technical Sciences, University of Kragujevac , Kragujevac , Serbia
This paper explores the perceptions of Serbian IT professionals regarding the impact of artificial intelligence (AI) tools on individual productivity in the context of IT business. As AI technologies become increasingly integrated into everyday work environments, particularly in knowledge-intensive industries, understanding user attitudes and experiences is essential. The research is based on a quantitative study conducted through an online questionnaire, which gathered responses from IT professionals working in various roles across Serbia. The questionnaire assessed the frequency of AI tool usage, perceived benefits and challenges, and self-reported changes in work efficiency. The results indicate a generally positive perception of AI tools, especially in relation to time-saving and task automation. This study contributes to a better understanding of how AI adoption is shaping modern IT workflows and provides insights relevant to business leaders and digital entrepreneurs in the tech industry.
artificial intelligence, IT professionals, IT business, business applications, job productivity.
The statements, opinions and data contained in the journal are solely those of the individual authors and contributors and not of the publisher and the editor(s). We stay neutral with regard to jurisdictional claims in published maps and institutional affiliations.
