Entrepreneurial marketing represents a non-traditional, opportunity-driven marketing approach that is particularly relevant for small and medium-sized enterprises (SMEs) operating in dynamic environments. The aim of this study is to examine how the implementation of various aspects of entrepreneurial marketing influences the organizational performa...

By Gordana Rendulić Davidović, Nikola Radosavljević, Neda Nikolić, Miraš Milašinović

This research presents the design of a recommender system for an online store. The system utilizes user behavior data and purchase history to generate personalized product suggestions. Its main components include a recommender server and client modules. The recommender server performs the core recommendation logic independently of the online store,...

By Darko Radulović, Marija Blagojević

Vanadium oxides (VOₓ) represent a diverse family of transition metal oxides with rich structural and electronic properties, making them promising candidates for a wide range of applications in sustainable technologies. Their ability to exhibit multiple oxidation states and reversible redox behavior enables their use in electrochemical systems such ...

By Jelena P. Georgijević, Lazar Rakočević, Tijana Đorđević, Dejan Pjević

In the context of environmental changes and the increasing demand for sustainable agricultural practices, real-time monitoring of plant health is increasingly important. This work provides an overview of the development and application of non-invasive optical spectroscopy for early detection of stress across a wide range of plant species. The appro...

By Katarina Miletić, Sara V. Ristić, Marija M. Petković Benazzouz, Dejan A. Jeremić, Bećko V. Kasalica

In today’s globalized and increasingly dynamic market, the importance of the procurement process, within the context of total cost management, is steadily growing. To ensure uninterrupted and continuous production operations in every modern enterprise, the procurement process should be regarded as one of the strategic functions. An efficient ...

By Sandra Đukanović, Danica Lečić-Cvetković

 The dairy industry produces wastewater at all stages of the production process, from primary processing and separation of milk to production, packaging, and distribution of final products. Depending on the type of product, the stage of production, and the size of the production, the resulting wastewater mainly consists of residues of milk, mi...

By Ljiljana Tanasić, Suzana Knežević, Milena Milojević, Maja Došenović Marinković, Biljana Delić Vujanović

 Cultural differences have significantly influenced business management during the past twenty years. Internationally, cross-cultural management is currently a prominent topic in modern business. Hofstede's model consists of six variables that are utilised to evaluate cross-cultural implications and cultural aspects: power distance, uncertaint...

By Milovančević Miloš, Srđan Stojičić, Mirjana Miljanović, Nikola Simonović

 It has been the worries of the economist and policy makers getting the economy into the desired growth trajectory investment in solid minerals has been one of the identified growth drivers in economic literature. The study examined the impact of fiscal and monetary policy on the mining sector output in Nigeria via time- series data between 19...

By Mary Bosede Olufayo

 Research into applying digital technology for educational purposes supports raising interest in cultural heritage. That approach, which involves user interaction with content through modern technology, is an engaged learning experience. Digitized cultural heritage attracts new audiences and motivates different social groups, especially young ...

By Ivana Vasiljević, Aleksandra Bobić, Milan Miščević, Miloš Obradović, Anica Draganić, Marija Silađi, Nnenad Kuzmanovic, Ratko Obradović

 Since the rapid industrial development results in extensive production and use of conventional plastic materials, their inadequate disposal and accumulation led to a major environmental concern due to the global climate and environmental impact. The traditional methods of plastic waste treatment including disposal to landfills, plastic recycl...

By Sanja Rackov, Branka Pilić