Although branding is a term usually associated with marketing, employer branding is much more to do with the Department of Human Resources. Employer branding is a relatively new idea, but it is something that becomes inevitable with globalization and the strengthening of competitiveness between companies. It is also one of the solutions for the lac...

By Sandra Mrvica Mađarac, Matej Galić

Quality management is the basis for the well organized event. It is the key in creating the image of the company, city and everyone who runs it; therefore it is necessary to do the best job possible. Often we attend an event, without thinking how it was made. This is where the management of events begins. There are different types of events, but ev...

By Marina Guzovski, Igor Kukić, Sandra Mrvica Mađarac

World experience and practice clearly indicate the significance of logistics and logistics principles applications in modern market conditions. However, our experience indicate that logistics hasn't yet been understood and accepted the right way and that appropriate attention is not paid to this important activity. Very often totally wrong and shal...

By Milorad Kilibarda

The connection between entrepreneurs and new venture formation is well established. Many authoritative definitions of entrepreneur actually include some reference to venture or enterprise creation. For example, Bygrave and Hofer define an entrepreneur as “... someone who perceives an opportunity and creates an organization to pursue it”...

By Pirsl Danica, Vesna Susnjar, Visnja Susnjar

In the past few years, terms such as knowledge society and knowledge economy are often used in conventional applications. Knowledge management and knowledge have gained a new dimension because they have become a new competitive weapon and determining factors upon which are based economic development and competitive position of companies in the mark...

By Marina Guzovski

In contemporary global business environment, where technology and information are available to everyone, organizations can build their advantage on only one resource – their employees, their talents, skills, motivation. Knowledge and learning organizations which continually promote the training of their employees and invest in their professio...

By Vanja Susnjar Cankovic

A flexible and dynamic labor market is a reflection of modern business, and the employees are the key to success for any company. Therefore, the companies that recognize this fact and manage to select and retain quality staff are more likely to achieve competitive advantage. To choose good quality staff means to organize the recruitment process pro...

By Srđan Babić, Tatjana Cvetkovski

Japan is one of the most developed countries but has limited natural resources. This topic Japan is on global level is topic for the last 20 or so years. This country that is very interesting for the rest of the world because of that she is not only unique but also sealed from the rest of the world, too many authors believe that Japan is a cultural...

By Milena Popović, Marija Kuzmanović

Istraživačkorazvojni procesi (I&R) su pokretači rasta i razvoja svake organizacije budući da omogućavaju značajan doprinos inovacijama i konkurentskoj prednosti. Ovi procesi moraju biti adekvatno upravljeni jer uspješno sprovedene inovacije stvaraju vrijednosti i profit, omogućavaju održivu konkurentsku prednost, privlače i zadržavaju ta...

By Nemanja Berber, Bojan Leković

Kada govorimo o e-obrazovanju, u praksi se najčešće susrećemo sa hibridnim oblicima nastave. E-obrazovanje, za razliku od pojam Online obrazovanja, ne isključuje elemente klasične nastave. Koncept celoživotnog učenja predstavlja zamisao o sistematskom pristupu učenju u svim oblicima i životnim razdobljima, od rane mladosti do pozne starosti....

By Aleksandar Skendžić, Igor Orešković