Vendors utilize various sales strategies to secure the greatest possible return and the most favorable customer experience. One of the most commonly used sales promotion method refers to discounts that can be highlighted in a variety of ways with the aim of encouraging customers to buy products. The subject of the paper is the analysis of the...

By Milica Slijepčević, Karolina Perčić, Stefan Alimpić

 Breast cancer is one of the most common malignancies, and one of the leading causes of cancer-related death among women. This research aimed to explain emotional distress based on self-empowerment skills and interpersonal interactions in breast cancer patients using the explainable multilayer perceptron classification model. The participants ...

By Marija Blagojević, Hojjatollah Farahani, Manijeh Firoozi, Danijela Milošević

 In order for an obligation contract to produce a legal effect, it is necessary to fulfill the conditions stipulated by the law for its creation and validity. The absence of any of these conditions renders the contract legally invalid. The Law on Obligations of the Republika Srpska mostly accepted the dual division of invalid legal transaction...

By Zoran Filipović, Jelena Latinović

 The aim of this paper is to investigate the impact of artificial intelligence on consumers, the familiarity of consumers with artificial intelligence, as well as the interaction of consumers with tools that use artificial intelligence in their work. The main conclusions of the research indicate that marketing is increasingly changing and adap...

By Nikola Vojvodi, Mladen Ivić, Željko Grublješić, Azemina Mašović

 The introduction provides a review of the context that favors ethnocentrism and leads to this phenomenon. The paper explains the meaning of the very term and provides the general characteristics of consumer ethnocentrism, connecting the emergence of this phenomenon with ethnocentrism itself. The subject of the paper is consumer ethnocentrism ...

By Milica Slijepčević, Stefan Alimpić

 The man is a piece which is in the environment of others where it can directly provide the important information that are necessary for the wise direction of its own and their activities. Many important facts are located outside of place and time or remain hidden within them. For example, the "true" or "real" attitudes, beliefs and emotions o...

By Slađana Lolić, Biljana Rađenović Kozić

 Nowdays, when the world is changing really fast, it is necessary to be ready to react and adapt to all the changes, both within the organization and in the external environment. Proper managment of branding of an individual, organization, company all the way up to the level of one country is very important and it leads us to successfull respo...

By Bojana Ostojić, Jelena Ružić, Jelena Stošić, Irena Petrušić

 In order to appropriately approach the socialization process, which is extremely important for young athletes, it is desirable that coaches, as well as all members of a sports club, be familiar with the basic knowledge regarding this process. It is important to distinguish between sources and agents of socialization, where the main source is ...

By Milovan Tomić, Bojana Ostojić, Boris Latinović, Irena Petrušić

 The majority of authors in previous researches agree that strategic corporate goals should be clear, timely, transparent and accessible to all stakeholders. What is not yet completely clear and sufficiently researched is how much the perception of these goals by employees as stakeholders affects their motivation? The goal of this research is ...

By Ivka Talić

 Our personal lives and our work commitments should be in balance. Many female employees face the double burden of their careers and families. Previous studies have established that there are differences in women's work behavior by marital status, but these results are still largely unclear and sometimes questionable. The aim of this research ...

By Ivka Talić